Cannabis Field Marketing & Sales Specialist - MPX
Gloucester, NJ
Full Time
Experienced
Who We Are:
iAnthus Capital Management is a multi-state operator advancing the cannabis industry through cultivation, processing, and retail excellence. Cannabis is redefining sectors from healthcare to consumer packaged goods, and our mission is to build the most valuable brands and operational network nationwide. At iAnthus, we foster learning, career development, innovation, and collaboration. You will work alongside industry experts in an environment that values flexibility, professional growth, and meaningful contribution.
Who You Are:
You are a creative, energetic, and highly organized field marketer who thrives in fast-paced environments and enjoys connecting directly with consumers and retail partners. You understand how to bring a brand to life through engaging experiences, exceptional retail execution, and strong relationship-building. You combine creativity with discipline, ensuring all field activity is compliant, impactful, and aligned with sales and marketing goals. You are confident, adaptable, and capable of managing multiple activations, communications, and reporting requirements with professionalism and enthusiasm.
Professional Competencies:
Summary:
The Field Marketing & Sales Specialist supports brand presence, visibility, and sell-through across Pennsylvania and New Jersey. This role leads in-market activations, retail pop-ups, vendor days, product education sessions, and partnerships that bring the brand to life at the consumer level. Reporting to the Regional Marketing Manager, the Specialist ensures all field activation is compliant with state regulations, consistent with brand standards, and aligned with sales objectives. This is a highly visible, consumer-facing role requiring strong communication skills, professionalism, and an execution-first mindset.
Responsibilities:
Minimum Qualifications:
iAnthus encourages applicants from all backgrounds. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics. We value diverse experiences, perspectives, and identities and foster an inclusive environment where team members can thrive. Individuals with a criminal record remain eligible for employment as permitted by applicable law.
iAnthus Capital Management is a multi-state operator advancing the cannabis industry through cultivation, processing, and retail excellence. Cannabis is redefining sectors from healthcare to consumer packaged goods, and our mission is to build the most valuable brands and operational network nationwide. At iAnthus, we foster learning, career development, innovation, and collaboration. You will work alongside industry experts in an environment that values flexibility, professional growth, and meaningful contribution.
Who You Are:
You are a creative, energetic, and highly organized field marketer who thrives in fast-paced environments and enjoys connecting directly with consumers and retail partners. You understand how to bring a brand to life through engaging experiences, exceptional retail execution, and strong relationship-building. You combine creativity with discipline, ensuring all field activity is compliant, impactful, and aligned with sales and marketing goals. You are confident, adaptable, and capable of managing multiple activations, communications, and reporting requirements with professionalism and enthusiasm.
Professional Competencies:
- Positive, high-energy attitude with a team-first mindset
- Strong communication, presentation, and interpersonal skills
- Highly organized with excellent attention to detail
- Ability to think creatively and execute efficiently
- Strong understanding of regulatory compliance in cannabis
- Comfortable managing field events, retail interactions, and cross-functional activities
- Data-driven with the ability to track, measure, and report ROI
- Confident leading consumer-facing initiatives and training sessions
- 20 days of accrued Paid Time Off
- Ten Paid Holidays
- Paid Sick Leave
- Paid Parental Leave
- Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
- Employer-Paid Short-Term Disability and Life Insurance
- Wellness Program
- Employee Assistance Program for employees & family members
- Employee Discounts
- Opportunity to work in a fast-growing industry where your creativity and execution directly influence success
Summary:
The Field Marketing & Sales Specialist supports brand presence, visibility, and sell-through across Pennsylvania and New Jersey. This role leads in-market activations, retail pop-ups, vendor days, product education sessions, and partnerships that bring the brand to life at the consumer level. Reporting to the Regional Marketing Manager, the Specialist ensures all field activation is compliant with state regulations, consistent with brand standards, and aligned with sales objectives. This is a highly visible, consumer-facing role requiring strong communication skills, professionalism, and an execution-first mindset.
Responsibilities:
- Lead planning and execution of brand activations, pop-ups, and vendor days
- Host engaging experiences and product education sessions at dispensaries and events
- Serve as a high-energy, knowledgeable representative of the brand
- Build and maintain positive relationships with retail partners to enhance visibility
- Align field marketing efforts with sales goals and account management needs
- Support new product launches with promotional strategies and consumer engagement
- Ensure consistent brand presentation across displays, signage, and digital screens
- Maintain regular presence across key accounts to support visibility and sell-through
- Ensure all field activities comply with Pennsylvania and New Jersey cannabis regulations
- Stay informed of all advertising and promotional restrictions
- Apply regulatory guidelines when planning and executing activations
- Recruit, train, and manage Brand Ambassadors or Field Representatives as needed
- Provide ongoing coaching to ensure brand consistency and compliance
- Develop and deliver training programs for dispensary teams and third-party partners
- Track, measure, and report ROI of events, activations, and training efforts
- Provide metrics, photos, insights, and recommendations to Sales & Marketing teams
- Submit weekly reports on store visits, visibility, and in-store conditions
Minimum Qualifications:
- 3–5 years of experience in field marketing, experiential marketing, or brand activation
- Experience in cannabis, CPG, alcohol, or lifestyle brands preferred
- Strong understanding of the Pennsylvania and New Jersey cannabis markets
- Proven ability to execute engaging events and retail activations
- Excellent communication and relationship-building skills
- Ability to thrive in a regulated, fast-paced environment
- Willingness to travel regularly across both states, including evenings and weekends
- Valid driver’s license and reliable transportation
- Must meet legal requirements to work in cannabis, including background check clearance
- Ability to work flexible hours including nights and weekends
- Ability to lift and transport marketing materials and equipment
- Ability to stand for extended periods during events and retail activations
- Frequent travel to retail locations, events, and partner sites
- Extended phone and computer usage
- Exposure to variable temperatures, noise, crowds, and indoor/outdoor environments
iAnthus encourages applicants from all backgrounds. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics. We value diverse experiences, perspectives, and identities and foster an inclusive environment where team members can thrive. Individuals with a criminal record remain eligible for employment as permitted by applicable law.
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